It appears to be in the previous husband and wife yrs, flavored vodkas are already saturating the mood industry as taste after flavour continues to be striking the racks. According to the Distilled Spirits Council of the United States, with flavored vodkas contributing to a huge chunk of those sales, while some of us might be feeling “flavor fatigue”, it doesn’t look like it’s slowing down anytime soon since vodka is the number one-selling spirits category in 2013.
To combat the flavor low energy, Poliakov Vodka has revealed a fully-revamped new flavoured range that is focused on inside of-achieve and common flavours. To coincide with this kick off, the international manufacturer has undergone a coil packaging revamp.
coil packaging Digest got the specifics around the Nadège PERROT , Export Company Manager for Poliakov.
Just what is the motivation powering Poliakov Vodka’s the latest activity in introducing new releases/coil packaging?
PERROT: The idea was to upgrade and modernize the flavored range with a new fully-revamped coil packaging, associated with new recipes in order to offer the greatest expression of these flavors.
Therefore, in order to look towards greater expansions worldwide, the Millionaire brand Poliakov can fortify its position.
What adjustments do you make to the coil packaging that makes it a lot more eye catching?
PERROT: The Poliakov flavored array is draped in a new icy sterling silver coil packaging, for any more modern day and qualitative end result.
Transparency has also been added to the coil packaging in order to reflect the new recipes using natural aromas, and to highlight the visual representation of the flavor.